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Illuminating Your Way: Beginner's Guide to Lighting in Product Photography

Starting product photography journey can feel like venturing into a completely different world. It's the subtle interplay of shadows and highlights that can transform a simple object into a compelling visual story. As a beginner, mastering the nuances of lighting can seem daunting, but it's the cornerstone of capturing images that entice and engage. In this post, I'll share top tips and lighting techniques that will illuminate your path in product photography.

1. Understand the Basics of Light:

Before diving into complex setups, it's crucial to understand the fundamental properties of light. There are two primary types of light you'll encounter: hard light, which creates sharp, well-defined shadows and is typically from a smaller light source; and soft light, which produces gentler shadows and is usually from a larger, diffused source. Familiarize yourself with these characteristics, as they will influence the mood and texture of your product photos.

2. Start with Natural Light:

Natural light is a beginner's best friend. It's not only free but also a versatile light source. Position your products near a window where indirect /direct sunlight streams through. This setup can provide a beautifully diffused light (or harsh shadows if you are using harsh direct light) that flatters most products. However, be mindful of the time of day, as the color and intensity of natural light change. If the room doesn't have enough light for your shoot, consider using a reflector to bounce light back onto the subject. One of my favorite reflectors that's both budget-friendly and ideal for home use is the folding reflector. If you require a larger size, I recommend opting for a multi-sided reflector (e.g., one side gold, one side silver, etc.). I use this type of reflector in my studio; it's incredibly user-friendly and versatile, proving to be a great asset in various shooting scenarios.

3. Experiment with Simple Artificial Lights:

As you progress, explore the world of artificial lighting. Start with a basic setup: one continuous light. Continuous lights are great for beginners as they allow you to see the lighting effect in real-time, unlike strobes or flashes. Use a softbox or a diffuser to soften the light and reduce harsh shadows (especially if you have a product with glossy surface). Another advantage of using a continuous light, especially if you have just one, is that it can also be utilized for filming short videos for social media. One continuous light I always recommend for beginners is the Godox SL60W. It's very user-friendly and won't break the bank. It's perfectly suitable for small business needs or user-generated content (UGC) creation at home. Just remember to pair it with a light stand and a softbox for optimal usage.

4. Master the Art of Bouncing Light:

As I mentioned previously, sometimes, the best light isn't one that's shining directly on your product but one that's reflected (or those two combined). Use white foam boards or reflectors to bounce light back onto your product. This technique fills in shadows and brings out details, especially in textured products.

5. Play with Angles and Direction:

The angle and direction of your light source can dramatically alter the appearance of your product. Side lighting can enhance textures and create a dramatic mood, while front lighting is more forgiving and reduces shadows.Typically, lighting from above or from one side appears the most natural to our eyes. Experiment with different angles to discover what best showcases your product.

6. Keep it Consistent:

For product photography, consistency is key. If you're shooting multiple products or a series of images for a brand, ensure that your lighting setup remains the same. This consistency helps maintain a professional look and strengthens brand identity. Pro tip (unrelated to lighting): When shooting products for e-commerce, always use a tripod to ensure consistency across all product photos. One of the most budget-friendly tripod options is the Victiv tripod. If you're seeking something sturdier, Neewer also offers amazing tripod selections.

7. Post-Processing is Your Ally:

Lastly, don't underestimate the power of post-processing. Even with the best lighting, some photos may need a little touch-up. Use editing software to adjust exposure, contrast, and white balance to make your product photos pop. My favorite post-processing apps are Lightroom and Photoshop—what a surprise, right? Post-processing can really elevate your photos to the next level.


Stepping into product photography is a journey of learning and experimentation. By mastering the art of lighting (and reflecting), you set the stage for your products to shine. Remember, there's no one-size-fits-all approach. Each product is unique, and the way you light it should be too. So grab your camera, play with light, and watch as your product photography evolves from the ordinary to the extraordinary.


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